Case study: Rosie and City AM

I thought it was about time I started sharing case studies of my clients and business owners who have achieved fantastic gain media coverage and really raised their business profile from taking the advice from my free content, my Facebook community and my 1:1...

Why your marketing is not working

When you’re been doing your own marketing for a while, it is really hard to see the wood through the trees. You can feel like you’ve hit a brick wall or quite often you don’t realise there’s a problem until the enquiries (and the money) stops coming in. The good news?...

5 ways to know if a Mastermind is right for you

I love Masterminds. I do. Truly. Find the right one and they will unquestionably help explode your business, whether through business coaching or just the support of other lovely people around you. Now I’m starting to host my own Mastermind as well as...

How to pitch your ideas to the media

You’ve got an amazing idea for a magazine article or a guest blog post on a website you adore… now it’s time to think about your ‘pitch’. A pitch is simply an email introducing yourself and your idea but much like a cover letter for a job, it can be easy to become...

Growth hacker marketing: fairy tale style

My new favourite phrase is growth hacker marketing. If you haven’t heard of it, it is in essence ditching traditional mass marketing and focusing on ingenious methods to grow your business only to people who will buy from you. I just read a whole book about it (Growth...

10 reasons I love Masterminds

I joined my very first Mastermind last year and I’m totally hooked. It was beyond frightening to commit to, not just because of the financial implications but mainly because it meant I was finally taking myself seriously as a business owner. I wanted to succeed and I...