What Puss in Boots can teach us about Growth Hacking

One of my favourite things to talk about is growth hacker marketing. If you haven’t heard of it, it is, in essence, ditching traditional mass marketing and focusing on innovative (and ingenious) methods to market at only the people who will buy from you. Ryan Holiday...

Why your business needs a content marketing strategy

I love helping clients and readers of my blog position themselves as an authority in their niche. Today we’re talking content marketing strategy which is one of the main strategies I use with clients to showcase their expertise and gain a client wait list. The words...

How to create killer content as a coach

Click here to read the post on Huffington Post... If you’re a coach looking to grow your audience, find new clients and make more money then my latest Huffington Post article on content marketing is for you. In this piece, I’m showing you how to create...

10 things any business can blog about

I cannot tell you the amount of times I am excited to find a blog page on a company’s website. If I’m on their website, chances are I want to discover more about them. So imagine my feeling when this blog area is just their latest offer or the times...

The importance of adding personality into your marketing

Originally featured on Huffington Post Organisations spend a lot of money on their branding, brand guidelines, logos and websites yet really there needs to be an emphasis made on creating a brand personality within all of this for you to stand out.   Whilst...

Champagne marketing lemonade budget

As a Marketing and PR Specialist I get asked a lot about how to do DIY marketing at low or no cost at all. I often dislike using the terms ‘DIY’, ‘budget marketing’ and ‘free’ because of the association of those words. They can often read as if it cheapens what you’re...

Case study: Rosie and City AM

I thought it was about time I started sharing case studies of my clients and business owners who have achieved fantastic gain media coverage and really raised their business profile from taking the advice from my free content, my Facebook community and my 1:1...

Why your marketing is not working

When you’re been doing your own marketing for a while, it is really hard to see the wood through the trees. You can feel like you’ve hit a brick wall or quite often you don’t realise there’s a problem until the enquiries (and the money) stops coming in. The good news?...