How to pitch your ideas to the media

You’ve got an amazing idea for a magazine article or a guest blog post on a website you adore… now it’s time to think about your ‘pitch’. A pitch is simply an email introducing yourself and your idea but much like a cover letter for a job, it can be easy to become...

Growth hacker marketing: fairy tale style

My new favourite phrase is growth hacker marketing. If you haven’t heard of it, it is in essence ditching traditional mass marketing and focusing on ingenious methods to grow your business only to people who will buy from you. I just read a whole book about it (Growth...

10 reasons I love Masterminds

I joined my very first Mastermind last year and I’m totally hooked. It was beyond frightening to commit to, not just because of the financial implications but mainly because it meant I was finally taking myself seriously as a business owner. I wanted to succeed and I...

How to sell yourself when you have no fame or awards (yet!)

“It’s not good enough to just show your work on your website if it isn’t famous or award-winning work. It’s a serial fail.” I saw that in a tweet by Gellan Watt, award-winning agency founder and super cool Creative Director. It got me thinking. So I tweeted back and...

Sales lessons from the market stalls

I had a really interesting experience at my local village market and it gave me the idea to write this post and a few others in the near future too. Whilst walking past the stunning flower and plant stall I thought “I have to buy something here, it’s too...

Marketing vs Advertising

While marketing and advertising are different, they share the same goal – to sell your products. Small business advertising can be a thing of the past if you get your marketing right and I’m going to show you how. In a recent survey I conducted within my...

7 steps to turn your audience into a client wait list

2 months ago I ditched the expensive marketing tools and PR activity to only create free content for my audience. I’ve saved tons of time and money. The result? My mailing list grew 10 times its usual growth rate, ideas out my head and into a plan, and more...

10 minimal effort PR ideas for maximum gain!

As a Business Coach specialising in Marketing and PR I am always working on easy visibility boosting ideas for business owners to implement. Promoting ourselves often gets left ‘until we have time’ which, sadly, never happens. Well, you’re in the...