How to sell yourself when you have no fame or awards (yet!)

“It’s not good enough to just show your work on your website if it isn’t famous or award-winning work. It’s a serial fail.” I saw that in a tweet by Gellan Watt, award-winning agency founder and super cool Creative Director. It got me thinking. So I tweeted back and...

Sales lessons from the market stalls

I had a really interesting experience at my local village market and it gave me the idea to write this post and a few others in the near future too. Whilst walking past the stunning flower and plant stall I thought “I have to buy something here, it’s too...

Marketing vs Advertising

While marketing and advertising are different, they share the same goal – to sell your products. Small business advertising can be a thing of the past if you get your marketing right and I’m going to show you how. In a recent survey I conducted within my...

7 steps to turn your audience into a client wait list

2 months ago I ditched the expensive marketing tools and PR activity to only create free content for my audience. I’ve saved tons of time and money. The result? My mailing list grew 10 times its usual growth rate, ideas out my head and into a plan, and more...

10 minimal effort PR ideas for maximum gain!

As a Business Coach specialising in Marketing and PR I am always working on easy visibility boosting ideas for business owners to implement. Promoting ourselves often gets left ‘until we have time’ which, sadly, never happens. Well, you’re in the...

Interview: How to step into your own spotlight

I was fortunate enough this week to be interviewed by the incredible Sarah Leather. We’re talking; how to step into your own spotlight, how to become more visible as a female business owner, the mindset blocks that are standing in your way and my one tip for...