2 months ago I ditched the expensive marketing tools and PR activity to only create free content for my audience. I’ve saved tons of time and money.
My mailing list grew 10 times its usual growth rate, ideas out my head and into a plan, and more clients.
Would you love to hone in on what your audience wants to read, watch and listen to so you know exactly what content to create for them?
Would you like to plan out your content with ease and simplicity without feeling like you’re losing the will to continue in business?
Would you like to discover how to use content to position you as an expert and authority within your niche?
I’m going to show you exactly the techniques I use myself and with clients to go from marketing overwhelm to simple strategy so you can make better content for less.
Why do you need a client wait list?
Having a wait list of clients not only means you’re growing your business and your income but also that you know you have income coming in the near future too. The more clients we have the less sleep we’re going to lose over not making enough money and not having enough clients to work with.
And we’re not just talking about filling your diary with random people just to pay the bills. Turning your audience into a strawberry jam packed client list needs to be about surrounding yourself with your ideal clients, people you really love working with, people who make your job so easy it’s pure joy to connect with your clients every day.
Why will creating content help me become more visible?
The topic of becoming more visible and finding new clients is huge so today we’re focusing on how content can help you grow your profile.
Content, as you all will know, is huge right now, whether you love or hate it, it’s absolutely something you can do in a way that doesn’t make you feel icky.
With the right expert guidance you can start to become clear on how to hone in on your zone of genius and use it to create content that turns followers into clients and even into a wait list.
1. Think about your audience
The first thing to do is actually figure out who the people are that you want to get in front of. When you’re thinking about who your audience is, ask yourself certain questions and REALLY try to get into their head.
Who would you love to get in front of?
What do your audience want from you?
What are their struggles, what keeps them up at night?
What are your audience reading, watching and listening to?
Ask your clients, past and current, share a survey or post a poll on social media to ask what topics people want to hear about. There’s no point wasting time and pouring your soul into creating masses of blog posts that won’t get noticed.
Use websites such as Google search or AnswerThePublic.com to see what the world is searching for within your zone of genius topics.
2. Plan out your content
As with anything, having a plan in place helps you get shizzle done. Right? It doesn’t have to be complicated.
Plan however you work best. Personally I love a notebook brainstorm and then I use Trello or Google Docs to plan it out.
Having a plan in place, set out in an editorial calendar, helps me figure out what I am launching, what services I want to push etc so I can plan content or Facebook Lives around topics relating to those services.
3. Use video to get your audience to fall in ❤️ with you
We all know videos are hot right now in social media and the online world BUT this doesn’t mean just any old random video you made will go viral or even be seen by your ideal clients.
By figuring out your audience and what it is they want from you, you’ll start to explode ideas and tips to share with them all the time. Just one idea can be repurposed into SO many different things.
This is the strategy I used that grew my mailing list ten times its usual growth within 3 weeks. So this does work!
To get the most out of videos and live streaming I recommend you read this: Facebook Lives and Social Media 101
4. Be consistent
Use video or any content marketing strategy consistently and you will instantly start seeing results I promise you.
Yes you can go and get media coverage and yes there’s other ways to raise your profile but you have all of these free tools at your fingertips so it’s really worth using them.
Create regular content, that could be once a week, once a fortnight, whatever you decide to commit to but stick to it!
5. Have a workflow
Workflows may make you feel a little brain fog if you haven’t jumped into bed with content just yet but honestly they work. Try it.
For each piece of content you create, whether a written blog post or a video, use a workflow to act as a checklist for what needs to be done to make the most of it.
If, like me, you suffer from ‘magpie brain’ and your mind wanders off to something shiny then a workflow keeps you on track to get it done quicker and you won’t forget anything.
Once you’re in the swing of it, things get a lot quicker and having that workflow to use is SO beneficial and time saving as you’ll remember what order to do things and where you’re at.
6. Be yourself (you are enough!)
The secret to building an audience around you that get what you do, really dig your vibe and want to hang around you on and offline can be simple.
Getting on their radar leads to your audience resonating with your message and wanting to work with you. Whether that’s immediately or 6 months down the line.
Focus on connecting and serving with your audience and growing a community. When you focus on only attaining more clients your head can start to get into overwhelm. When you come from a place of helping and serving your tribe you will start to not only feel good to support them but it will then organically grow into more clients.
7. Repurpose (there’s no need to make work for the sake of it!)
Whatever content you create, make a note to update it or repurpose it in some way in the near future too. It saves coming up with new ideas and if anyone finds your old blog posts they won’t have out of date information in there.
If repurposing isn’t something you’re comfortable with just yet then don’t worry. Do still remember to promote your content you’ve created after the day it was published so people continue to see it and enjoy what you worked hard to create.
Loved these 7 ways to go from audience to client wait list? Find out even more tips and tricks in my recent live training.