There are two reasons your press page is amazing and a must for your website if you are looking to raise your business profile and gain media coverage.
- They show your website visitors that you are open to fabulous opportunities from the media.
- You get to show off all the cool media coverage you have had to potential clients that also stumble upon the page
Media or press pages give editors and journalists looking for an expert on a certain topic the chance to immediately find out who you are and if you’re the right person for them to talk to. (Bonus tip – if you can save the media time, you’re golden!) They will know what type or person they need for whatever it is they’re writing so will make an assumption on this themselves from your website before even contacting you.
Press pages can also be a place for you to rave about all the media coverage you have got recently with a beautifully designed ‘as seen in’ image of cool logos.
Creating a good press page will save you SO much time in the long run as you won’t have to keep re writing the same information to people requesting to hear more about you and your business. It is in essence putting together information you already have or know about your business.
So if you’d like to add this page to your website, all you need to do is add;
- Company background including who founded the business and when, where in the world you are, what industry you are in
- Briefly describe your products and/or services (very briefly, no waffling)
- Your personal biography
- If you’re interested in speaking, writing or blog opportunities, state what topics you write or talk about
- Any awards you have won or been a finalist recently
- Links to recent press releases
- If you’re looking to be found to speak on TV or for public speaking then having a video of previous speaking engagements will allow them to get a feel for how you are on camera
- Contact details for the business or if you have a team of people, list the key contacts for the media to get in touch with e.g. your external PR consultant, press office contact, or your assistant (use direct numbers and emails, never info@ emails or your switchboard)
- An ‘as seen in’ image (takes 2 minutes to design on Canva) showing logos of previous media appearances
- Links to your artwork e.g. company logos, photos of you, product photos, data graphics as high res images
- If you’re a larger business & have a lot to include in your press page you may want to open it to a few pages and call it your ‘media centre’
When you have your press page all set up it’s a good idea to create a link to it from your ‘about us’ page and also add it into the main menu. Just make your press area really easy for a journalist to find. If they get bored looking for it, they will give up and find someone else leaving you missing out on a potentially amazing opportunity!