“How do I get on Huffington Post?”
This is the most common questions I am asked by clients and people in my community. And one that makes me wonder… why is Huffington Post such a big deal?
From my own experience and that of clients I can say that it is not easy to get on the website. The trick used to be to email Arianna Huffington herself with your idea and she (or let’s be honest, probably her team) would respond with the yes.
Recently this has changed and they are real strict on the ideas and pitches going to the generic email address or complete a form to get your idea seen.
I myself am a contributor to the website. I have access to post as many times as I like… and yet I don’t. I posted once and my account is probably collecting e-dust..
If you want to be on Huffington Post, think about your objective. Why is it so important to you that you are featured there?
Is it just to get the logo in your ‘as seen in’ image? Is it because your ideal client will find you from your piece? Or is it just because you know others who have and you want in on it too?
This goes for anywhere you want to be published. There has to be an objective, even if really simple, so you can make the most of the opportunity and get out of it what you intended.
Here’s what some of my business friends and clients said about why they want to be in Huffington Post…
Huffpost isjt all it’s cracked up to be since they made it a free for all – however the caveat on this is that it is useful for your business because it is a reputable platform to show case what you do & to the unaware, still carries clout.Lotte Daley
I want to be featured on Huffington Post because in our online space it just has this weird stamp of authority. PLUS I’m all about trying to beef up my “as seen in” graphic.Daire Paddy
I want to be in Huffington Post because it’s practice for media that matters. Because I agree with you that Huffington Post now doesn’t have the heft it did a few years back and while it still has value, it’s a different value.Rosie Slosek
So in summary, while the logo may look good in your ‘as seen in’ image my personal opinion is that it really isn’t the be all and end all.
There are PLENTY of places you could be featured that would be much more effective to get you in front of your ideal audience.