Creating a marketing plan to support your business plans for world domination can seem rather daunting.
Well I want to share with you right now it does not have to be this way.
Every good plan starts with an end goal. The magic then happens when you assign tasks in your diary and set deadlines. Taking inspired action is what will get you to where you want your business to be.
Any plan you create needs to be flexible. You can change or add in parts once you get started but you need somewhere to start with first.
Here’s how to start coming up with a marketing and PR plan to suit your business goals and visions, to then make it happen…
Briefly describe why you are planning to use PR and marketing in your business.
For example, to find new clients, make specific amount of income a year or to eventually sell your business. It’s your business so anything goes here.
Define what success looks like to you
If I could wave my magic wand and you have become more visible, you have the clients you dreamed of and have positioned yourself as an expert in your field, what is happening for you right now?
Don’t think of the ‘how’ here, dream big!
For example, you have a regular newspaper column, you’re interviewed on TV regularly, your charity has the funding you needed, the BBC calls you when they need a comment on a breaking news story or you are earning a certain amount of income.
Consider what you are looking to achieve from using marketing and PR. Your goal is aligned with what success looks like to you but set yourself some goals.
For example, you can use either with stats and monetary values or simply note down the reason you want to earn more money is to buy your family a new home or so you can outsource and grow your team.
Also consider your business goals for the next 6 and 12 months, even the next 3-5 years if you can manage that far ahead.
For example, what is your income, how many clients are you working with, what does you life look like in the near and distant future.
The main audience you want to target. Then list other audiences you wish to target.
Key messages you want to get out to the above audiences. They may differ for each audience.
Strategy and tactics
Keeping things simple and manageable you will need to consider what strategy and activities you will use to smash your business goals. List any ideas you have to implement your strategy.
Think about what communication tools you will use to support your marketing activities. Perhaps note down any tools or systems you may need to invest in too.
For example, sending newsletters you’ll need to have an email host, social media may require a scheduling tool, writing press releases may need a media list purchasing and creating content may need an assistant to help you with the tech side.
Have some fun here and create a wishlist of dream publications and media names you’d love to feature in. Write a list or if you’re a visual person try creating a private Pinterest board or vision board of all their logos.
For example, your local radio station, industry specific media, your favourite magazines or people you’d love to interview you.
Once you have a plan in place and are taking action to make things happen it’s a good idea to set time aside to recognise your efforts.
For example, 30 minutes at the end of the month over afternoon tea to review your income, client conversion rates or social media and newsletter growth stats.
It’s all very well having a plan but unless you take inspired action it probably will never come to fruition. Setting achievable goals means your plan will be manageable and even small daily tasks or each week will still do big things for you.
Set tasks in your diary and, this is important, set a deadline to each task too. Now take inspired action to make your dreams a reality.